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Title:The Laws of Simplicity: Design, Technology, Business, Life
Format Type:Ebook
Author:John Maeda
Publisher:MIT Press (MA)
ISBN:0262134721
ISBN 13:
Number of Pages:100
Category:Design, Business, Non fiction, Technology, Philosophy

The Laws of Simplicity: Design, Technology, Business, Life by John Maeda

PDF, EPUB, MOBI, TXT, DOC The Laws of Simplicity: Design, Technology, Business, Life Finally we are learning that simplicity equals sanity We re rebelling against technology that s too complicated DVD players with too many menus and software accompanied by megabyte read me manuals The iPod s clean gadgetry has made simplicity hip But sometimes we find ourselves caught up in the simplicity paradox we want something that s simple and easy to use but also does all the complex things we might ever want it to do In i The Laws of Simplicity i John Maeda offers ten laws for balancing simplicity and complexity in business technology and design guidelines for needing less and actually getting more .

Maeda a professor in MIT s Media Lab and a world renowned graphic designer explores the question of how we can redefine the notion of improved so that it doesn t always mean something more something added on .

Maeda s first law of simplicity is Reduce It s not necessarily beneficial to add technology features just because we can And the features that we do have must be organized Law in a sensible hierarchy so users aren t distracted by features and functions they don t need But simplicity is not less just for the sake of less Skip ahead to Law Failure Accept the fact that some things can never be made simple Maeda s concise guide to simplicity in the digital age shows us how this idea can be a cornerstone of organizations and their products how it can drive both business and technology We can learn to simplify without sacrificing comfort and meaning and we can achieve the balance described in Law This law which Maeda calls The One tells us Simplicity is about subtracting the obvious and adding the meaningful

The Laws of Simplicity: Design, Technology, Business, Life

Finally we are learning that simplicity equals sanity We re rebelling against technology that s too complicated DVD players with too many menus and software accompanied by megabyte read me manuals The iPod s clean gadgetry has made simplicity hip But sometimes we find ourselves caught up in the simplicity paradox we want something that s simple and easy to use but also does all the complex things we might ever want it to do In i The Laws of Simplicity i John Maeda offers ten laws for balancing simplicity and complexity in business technology and design guidelines for needing less and actually getting more br br Maeda a professor in MIT s Media Lab and a world renowned graphic designer explores the question of how we can redefine the notion of improved so that it doesn t always mean something more something added on br br Maeda s first law of simplicity is Reduce It s not necessarily beneficial to add technology features just because we can And the features that we do have must be organized Law in a sensible hierarchy so users aren t distracted by features and functions they don t need But simplicity is not less just for the sake of less Skip ahead to Law Failure Accept the fact that some things can never be made simple Maeda s concise guide to simplicity in the digital age shows us how this idea can be a cornerstone of organizations and their products how it can drive both business and technology We can learn to simplify without sacrificing comfort and meaning and we can achieve the balance described in Law This law which Maeda calls The One tells us Simplicity is about subtracting the obvious and adding the meaningful


Redesigning Leadership (Simplicity: Design, Technology, Business, Life)

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Maeda@Media

John Maeda deconstructs the digital world with the earned authority of an M I T trained computer scientist and a card carrying artist Being ambidextrous with Eastern and Western cultures he can see things most of us overlook The result is a humor and expression that brings out the best in computers and art Nicholas Negroponte br John Maeda is one of the world s leading experimental graphic designers and is quickly becoming a digital culture icon His early preoccupation with the intersection of computer programming and digital art has resulted in a fascinating interactive and stunningly beautiful collection of work Maeda has pioneered many of the key expressive elements that are prevalent on the web today Among his most well known works are The Reactive Square which features a simple black square on a computer screen that changes shape if one yells at it and Time Paint in which paint flies across the screen He has created innovative interactive calendars digital services and advertisements for companies such as Sony Shiseido and Absolut Vodka br This is the first publication to present a complete overview of Maeda s work and philosophy A glorious visual exploration of ideas and graphic form Maeda Media takes you through Maeda s beginnings in early computerized printouts to his reactive graphics on CD ROM to his dynamic experiments on the web to his pedagogical approach to digital visual art and finally to his overarching quest to understand the very nature of the relationship between technology and creativity Six thematic chapters provide an overview of his entire career and research But this is not just a catalog of older work interspersedbetween each chapter is a new visual essay that has been created exclusively for this publication to underline each of the major themes br Coming together in a massive pages printed in a dazzling array of color combinations on three different kinds of paper the result is a manifesto a finely crafted manual and inspiration sourcebook all in one br With over illustrations br


Creative Code: Aesthetics + Computation

John Maeda probably the most important digital designer educator and artist working today created a sensation with em maeda media em which documented his complete oeuvre and laid out his belief in the importance of designers understanding the computer as a medium not just a tool br br br Maeda s work as an educator and director of the Aesthetics Computation Group ACG at the MIT Media Lab has largely remained behind the scenes For seven years Maeda and his students several of whom are already internationally celebrated have created some of the most digitally sophisticated and exciting pieces of design to emerge anywhere Little of this research has been seen outside the laboratory br br br This book presents the most fascinating work produced by the group arranged into themes that apply to today s design issues information visualization digital typography abstraction interaction design and education Each section also features brief essays by leading names in the field of interaction and digital design Casey Reas David Small Yogo Nakamura Joshua Davis and Gillian Crampton Smith br br br Deftly bridging the chasm between art and science John Maeda a true pioneer in the digital realm leads the way to a greater understanding and richness of experience


Design by Numbers

Most art and technology projects pair artists with engineers or scientists the artist has the conception and the technical person provides the know how John Maeda is an artist and a computer scientist and he views the computer not as a substitute for brush and paint but as an artistic medium in its own right i Design By Numbers i is a reader friendly tutorial on both the philosophy and nuts and bolts techniques of programming for artists br br Practicing what he preaches Maeda composed i Design By Numbers i using a computational process he developed specifically for the book He introduces a programming language and development environment available on the Web which can be freely downloaded or run directly within any JAVA enabled Web browser Appropriately the new language is called DBN for design by numbers Designed for visual people artists designers anyone who likes to pick up a pencil and doodle DBN has very few commands and consists of elements resembling those of many other languages such as LISP LOGO C JAVA and BASIC br br Throughout the book Maeda emphasizes the importance and delights of understanding the motivation behind computer programming as well as the many wonders that emerge from well written programs Sympathetic to the mathematically challenged he places minimal emphasis on mathematics in the first half of the book Because computation is inherently mathematical the book s second half uses intermediate mathematical concepts that generally do not go beyond high school algebra The reader who masters the skills so clearly set out by Maeda will be ready to exploit the true character of digital media design


The Art of Critical Making: Rhode Island School of Design on Creative Practice

b Describes the world s leading approach to art and design taught at Rhode Island School of Design b br br At Rhode Island School of Design students are immersed in a culture where making questions ideas and objects using and inventing materials and activating experience all serve to define a form of critical thinking albeit with one s hands i e critical making i The i i Art of Critical Making i by RISD faculty and staff describes fundamental aspects of RISD s approach to critical making and how this can lead to innovation The process of making taught at RISD is deeply introspective passionate and often provocative br br This book illuminates how RISD nurtures the creative process from brief or prompt to outcome along with guidance on the critical questions and research that enable making great works of art and design br br br Explores the conceptual process idea research critical questions and iteration that RISD faculty employ to educate students to generate thoughtful work Authors are from the faculty and staff of the Rhode Island School of Design which consistently ranks as the number one fine arts and design college in the United States i The Art of Critical Making i shows you how context materials thought processes and self evaluation are applied in this educational environment to prepare creative individuals to produce dynamic memorable and meaningful works


The Storm of Creativity

Although each instance of creativity is singular and specific Kyna Leski tells us the creative process is universal Artists architects poets inventors scientists and others all navigate the same stages of the process in order to discover something that does not yet exist All of us must work our way through the empty page the blank screen writer s block confusion chaos and doubt In this book Leski draws from her observations and experiences as a teacher student maker writer and architect to describe the workings of the creative process br br Leski sees the creative process as being like a storm it slowly begins to gather and take form until it overtakes us if we are willing to let it It is dynamic continually in motion it starts stops rages and abates ebbs and flows In illustrations that accompany each chapter she maps the arc of the creative process by tracing the path of water droplets traveling the stages of a storm br br Leski describes unlearning ridding ourselves of preconceptions only when we realize what we don t know can we pose the problem that we need to solve We gather evidence with notebook jottings research the collection of objects propelling the process We perceive and conceive we look ahead without knowing where we are going we make connections We pause retreat and stop only to start again To illustrate these stages of the process Leski draws on examples of creative practice that range from Paul Klee to Steve Jobs from the discovery of continental drift to the design of Antoni Gaudi s Sagrada Familia br br Creativity Leski tells us is a path with no beginning or end it is ongoing This revelatory view of the creative process will be an essential guide for anyone engaged in creative discovery br br b The Creative Process b UnlearningProblem MakingGathering and TrackingPropellingPerceiving and ConceivingSeeing AheadConnectingPausingContinuing


Screen: Essays on Graphic Design, New Media, and Visual Culture

Designer and critic Jessica Helfand has emerged as a leading voice of a new generation of designers Her essays at once pithy polemical and precise appear in places as diverse as Eye Print ID The New Republic and the LA Times The essays collected here decode the technologies trends themes and personalities that define design today especially the new media and provide a road map of things to come Her first two chapbooks Paul Rand American Modernist and Six Essays on Design and New Media became instant classics This new compilation brings together essays from the earlier publications along with more than twenty others on a variety of topics including avatars the cult of the scratchy television sex on the screen and more Designers students educators visual literati and everyone looking for an entertaining and insightful guide to the world of design today will not find a better or more approachable book on the subject


Make It New: A History of Silicon Valley Design

div California s Silicon Valley is home to the greatest concentration of designers in the world corporate design offices at flagship technology companies and volunteers at nonprofit NGOs global design consultancies and boutique studios research laboratories and academic design programs Together they form the interconnected network that is Silicon Valley Apple products are famously Designed in California but as Barry Katz shows in this first ever extensively illustrated history the role of design in Silicon Valley began decades before Steve Jobs and Steve Wozniak dreamed up Apple in a garage Offering a thoroughly original view of the subject Katz tells how design helped transform Silicon Valley into the most powerful engine of innovation in the world From Hewlett Packard and Ampex in the s to Google and Facebook today design has provided the bridge between research and development art and engineering technical performance and human behavior Katz traces the origins of all of the leading consultancies including IDEO frog and Lunar and shows the process by which some of the world s most influential companies came to place design at the center of their business strategies At the same time universities foundations and even governments have learned to apply design thinking to their missions Drawing on unprecedented access to a vast array of primary sources and interviews with nearly every influential design leader including Douglas Engelbart Steve Jobs and Don Norman Katz reveals design to be the missing link in Silicon Valley s ecosystem of innovation div


Processing: A Programming Handbook for Visual Designers and Artists

It has been more than twenty years since desktop publishing reinvented design and it s clear that there is a growing need for designers and artists to learn programming skills to fill the widening gap between their ideas and the capability of their purchased software This book is an introduction to the concepts of computer programming within the context of the visual arts It offers a comprehensive reference and text for Processing a target blank href http www processing org rel nofollow www processing org a an open source programming language that can be used by students artists designers architects researchers and anyone who wants to program images animation and interactivity The ideas in Processing have been tested in classrooms workshops and arts institutions including UCLA Carnegie Mellon New York University and Harvard University Tutorial units make up the bulk of the book and introduce the syntax and concepts of software including variables functions and object oriented programming cover such topics as photography and drawing in relation to software and feature many short prototypical example programs with related images and explanations More advanced professional projects from such domains as animation performance and typography are discussed in interviews with their creators Extensions present concise introductions to further areas of investigation including computer vision sound and electronics Appendixes references to additional material and a glossary contain additional technical details Processing can be used by reading each unit in order or by following each category from the beginning of the book to the end The Processing software and all of the code presented can be downloaded and run for future exploration Includes essays by Alexander R Galloway Golan Levin R Luke DuBois Simon Greenwold Francis Li and Hernando Barragan and interviews with Jared Tarbell Martin Wattenberg James Paterson Erik van Blockland Ed Burton Josh On Jurg Lehni Auriea Harvey and Michael Samyn Mathew Cullen and Grady Hall Bob Sabiston Jennifer Steinkamp Ruth Jarman and Joseph Gerhardt Sue Costabile Chris Csikszentmihalyi Golan Levin and Zachary Lieberman and Mark Hansen Casey Reas is Associate Professor in the Design Media Arts Department at the University of California Los Angeles Ben Fry is Nierenburg Chair of Design in the School of Design at Carnegie Mellon University


Make It New: A History of Silicon Valley Design, Design by Numbers, Screen: Essays on Graphic Design, New Media, and Visual Culture, The Art of Critical Making: Rhode Island School of Design on Creative Practice, Redesigning Leadership (Simplicity: Design, Technology, Business, Life), The Laws of Simplicity: Design, Technology, Business, Life, Maeda@Media, The Storm of Creativity, Processing: A Programming Handbook for Visual Designers and Artists, Creative Code: Aesthetics + Computation