eBook PDF / e-Pub Dataclysm: Who We Are (When We Think No One's Looking)

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Title:Dataclysm: Who We Are (When We Think No One's Looking)
Format Type:Ebook
Author:Christian Rudder
Publisher:Crown
ISBN:0385347375
ISBN 13:
Number of Pages:304
Category:Non fiction, Science, Psychology, Sociology, Technology, Business

Dataclysm: Who We Are (When We Think No One's Looking) by Christian Rudder

PDF, EPUB, MOBI, TXT, DOC Dataclysm: Who We Are (When We Think No One's Looking) b A i New York Times i Bestseller b .

An audacious irreverent investigation of human behavior and a first look at a revolution in the making b .

Our personal data has been used to spy on us hire and fire us and sell us stuff we don t need In i Dataclysm i Christian Rudder uses it to show us who we truly are .

For centuries we ve relied on polling or small scale lab experiments to study human behavior Today a new approach is possible As we live more of our lives online researchers can finally observe us directly in vast numbers and without filters Data scientists have become the new demographers .

In this daring and original book Rudder explains how Facebook likes can predict with surprising accuracy a person s sexual orientation and even intelligence how attractive women receive exponentially more interview requests and why you must have haters to be hot He charts the rise and fall of America s most reviled word through Google Search and examines the new dynamics of collaborative rage on Twitter He shows how people express themselves both privately and publicly What is the least Asian thing you can say Do people bathe more in Vermont or New Jersey What do black women think about Simon amp Garfunkel Hint they don t think about Simon amp Garfunkel Rudder also traces human migration over time showing how groups of people move from certain small towns to the same big cities across the globe And he grapples with the challenge of maintaining privacy in a world where these explorations are possible .

Visually arresting and full of wit and insight i Dataclysm i is a new way of seeing ourselves a brilliant alchemy in which math is made human and numbers become the narrative of our time

Dataclysm: Who We Are (When We Think No One's Looking)

b b A i New York Times i Bestseller b br br An audacious irreverent investigation of human behavior and a first look at a revolution in the making b br br Our personal data has been used to spy on us hire and fire us and sell us stuff we don t need In i Dataclysm i Christian Rudder uses it to show us who we truly are br br For centuries we ve relied on polling or small scale lab experiments to study human behavior Today a new approach is possible As we live more of our lives online researchers can finally observe us directly in vast numbers and without filters Data scientists have become the new demographers br br In this daring and original book Rudder explains how Facebook likes can predict with surprising accuracy a person s sexual orientation and even intelligence how attractive women receive exponentially more interview requests and why you must have haters to be hot He charts the rise and fall of America s most reviled word through Google Search and examines the new dynamics of collaborative rage on Twitter He shows how people express themselves both privately and publicly What is the least Asian thing you can say Do people bathe more in Vermont or New Jersey What do black women think about Simon amp Garfunkel Hint they don t think about Simon amp Garfunkel Rudder also traces human migration over time showing how groups of people move from certain small towns to the same big cities across the globe And he grapples with the challenge of maintaining privacy in a world where these explorations are possible br br Visually arresting and full of wit and insight i Dataclysm i is a new way of seeing ourselves a brilliant alchemy in which math is made human and numbers become the narrative of our time


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Dataclysm: Who We Are (When We Think No One's Looking), Inside Big Data: Unsere Daten zeigen, wer wir wirklich sind