Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

i What does it mean to manage well i br From Ed Catmull co founder with Steve Jobs and John Lasseter of Pixar Animation Studios comes an incisive book about creativity in business sure to appeal to readers of Daniel Pink Tom Peters and Chip and Dan Heath i Creativity Inc i is a book for managers who want to lead their employees to new heights a manual for anyone who strives for originality and the first ever all access trip into the nerve center of Pixar Animation into the meetings postmortems and Braintrust sessions where some of the most successful films in history are made It is at heart a book about how to build a creative culture but it is also as Pixar co founder and president Ed Catmull writes an expression of the ideas that I believe make the best in us possible For nearly twenty years Pixar has dominated the world of animation producing such beloved films as the i Toy Story i trilogy i Monsters Inc Finding Nemo The Incredibles Up i and i WALL E i which have gone on to set box office records and garner thirty Academy Awards The joyousness of the storytelling the inventive plots the emotional authenticity In some ways Pixar movies are an object lesson in what creativity really i is i Here in this book Catmull reveals the ideals and techniques that have made Pixar so widely admired and so profitable br br As a young man Ed Catmull had a dream to make the first computer animated movie He nurtured that dream as a Ph D student at the University of Utah where many computer science pioneers got their start and then forged a partnership with George Lucas that led indirectly to his founding Pixar with Steve Jobs and John Lasseter in Nine years later i Toy Story i was released changing animation forever The essential ingredient in that movie s success and in the thirteen movies that followed was the unique environment that Catmull and his colleagues built at Pixar based on philosophies that protect the creative process and defy convention such as br br Give a good idea to a mediocre team and they will screw it up But give a mediocre idea to a great team and they will either fix it or come up with something better br If you don t strive to uncover what is unseen and understand its nature you will be ill prepared to lead br It s not the manager s job to prevent risks It s the manager s job to make it safe for others to take them br The cost of preventing errors is often far greater than the cost of fixing them br A company s communication structure should not mirror its organizational structure Everybody should be able to talk to anybody br Do not assume that general agreement will lead to change it takes substantial energy to move a group even when all are on board

To Infinity and Beyond!: The Story of Pixar Animation Studios

In gifted animator John Lasseter technology guru Ed Catmull and visionary Steve Jobs founded Pixar Animation Studios Their goal create a computer animated feature despite predictions that it could never be done An unprecedented catalog of blockbuster films later the studio is honoring its history in this deluxe volume From its fledgling days under George Lucas to ten demanding years creating em Toy Story em to the merger with Disney each milestone is vibrantly detailed Interviews with Pixar directors producers animators voice talent and industry insiders as well as concept art storyboards and snapshots illuminate a history that is both definitive and enthralling